A little imagination. Something made just for you. Canberra, Australia · Est. 2016

The Story of the Name

How Bella’s Fortune came about.

My best friend Joedy passed away 21 years ago, and she always called me Bella.

Joedy herself was a very sick lady, and I was her carer. She lived with me for the last six years of her life.

Those last six years, we gave her happiness, love and life, as she knew she was living on borrowed time.

We went out on weekends because Joedy loved to dance and meet people, and we both loved to do karaoke Singing is the best medicine — she just enjoyed life.

Joedy was an artist. We would design things together; it helped her cope with her pain, as it does for me now.

There was one wish that she always wanted, and I was able to give that to her before she passed.

She was so happy that she said to me, “I don’t know how to repay you.” But her words still ring in my ears:

You know Bella, you are going to make a fortune one day.

Joedy

So when I started this business, the name was instant, and Bella’s Fortune was created.

My beautiful best friend Joedy will always be a part of Bella’s Fortune.

Jeannie

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